Surfing around to see who else has weighed in on how we define the people we serve as info creators, I found more to provoke our thought on this from none other than Don Norman (half of the Neilsen-Norman Group, and called “The guru of workable technology” by Newsweek): 

Words Matter. Talk About People: Not Customers, Not Consumers, Not Users

Power to the people, everybody 🙂

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