Following last week’s post on keeping our language positive, check out Changing Terminology: “User” versus “Customer” where Jennie Ruby from Maryland’s IconLogic Inc. reflects on the move from the word “user” to the more respectful “customer” or “learner.”

With the more intensive participation people now have in contributing to the content they view, she notes that, while the term “user” is still common, “customer” and “learner” take their role beyond just that of being the person that sits passively between the chair and the computer.

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